Bridgestone cut ties with American golfer Bryson DeChambeau on Tuesday.
The decision comes in response to DeChambeau's decision
to leave the PGA Tour for the Saudi Arabia-backed LIV Golf Series last month.
DeChambeau has been one of the most prominent faces of Bridgestone Golf since joining
the PGA Tour in 2016. He signed a long-term endorsement extension with the brand in 2020.
Despite the loss of DeChambeau, Bridgestone still has a busy roster of sponsored golfers
including Tiger Woods, Fred Couples, Jason Day, Lexi Thompson and Matt Kuchar.
DeChambeau also lost his sponsorship deal with Rocket Mortage in June.
However, the pockets of the 28-year-old golfer are not hurting too much. His 4.5-year deal with LIV Golf is reportedly worth $125 million.