Greg Norman could be the frontman at LIV Golf with the new Saudi-backed circuit looking to bring in Mark King as its chief executive,

Formerly CEO of golf equipment maker TaylorMade and president of footwear giant Adidas, King is now CEO of Taco Bell.

According to The Telegraph, King is a keen golfer who attended several LIV events in its inaugural season this year and met Yasir Al-Rayyan, head of Saudi Public Investment,

King, 60, also recently told the Fire Pit Collective that he believes "in five years, LIV Golf will be another of the existing tours and everyone will learn to get along."

Norman has been the face of LIV Golf since its inception and has helped bring such stars as Phil Mickelson, Dustin Johnson, Bryson DeChambeau, Patrick Reed, Bubba Watson,

The Players received up-front payments of up to $125 million so Johnson could jump off the PGA Tour and/or the DP World Tour (formerly known as the European Tour).

One player Norman notably did not sign was Tiger Woods, although Norman told Fox News he offered the 15-time major winner between $700 million and $800 million.

Norman was previously the world's highest-ranked player during a career that saw him win the Open Championship in 1986 and 1993 and finish second in majors eight times.