David Feherty, one of the sport's brightest personalities, has starred on NBC Golf and the Golf Channel since 2015.

The well-dressed analyst becomes the newest spokesperson for the LIV Golf Network, further indicating the fledgling brand's interest

in taking on the best and brightest of what traditional golf has to offer. the scene offers. This is a unique opportunity to help write a new chapter in the history of the sport

Feherty said in a statement. "LIV Golf is developing ideas and innovations that will expand audiences I'm excited about the energy that LIV Golf is creating

and look forward to contributing to a world-class broadcast production that has a vision for the future." So why did Feherty trade NBC for LIV Golf? Sporting News has the answers.

The answer, as with almost everything related to LIV Golf, seems to be money. LIV Golf offers players mega prize money. Charl Schwartzel and Branden Grace,

winners of the first two LIV Golf tournaments, each won $4 million, the largest payouts in the history of the sport.

Money talks in the cabin, too, it seems. Longtime Premier League broadcaster Arlo White jumped ship from NBC for LIV Golf in June,